Services

What we help you with
We support companies in designing pricing strategies that are commercially effective, clearly structured, and sustainable over time. Our work connects customer value, competitive alternatives, packaging and pricing into one coherent logic.

The focus is not only on setting the right price level, but on building an offering and pricing structure that can be executed, defended, and developed as the business evolves.

Our approach
We typically work through five closely connected dimensions:

• Customer: Who you sell to, how they use your offering, and what they are willing to pay for

• Competition: The real alternatives customers compare you to, including competitors, internal solutions and “do nothing”

• Packaging: What you sell, to whom, and how the offer is structured across tiers, variants and add-ons

• Price: How and how much you charge: price model, price points, discounts and expansion logic

• Development: How pricing is governed, owned and continuously improved over time

This ensures pricing is treated as part of offering development, not a standalone exercise.

How we work
Pricing strategy projects are structured but adaptable. Depending on context, we combine:

• Data analysis (sales, usage, customers, competition)

• Interviews with internal teams, customers or partners

• Workshops to test hypotheses, align stakeholders and make decisions

• Iterative design and financial assessment of alternatives

We often work in close collaboration with our clients to ensure strong anchoring and practical implementation.

What you get
A pricing strategy engagement typically results in:

• A clear definition of target customers and value propositions

• A structured offering and packaging logic

• A pricing model and price architecture linked to customer value

• Design principles and guardrails for discounts and deal-making

• A practical foundation for implementation and ongoing governance

The outcome is a pricing strategy that is not only analytically sound, but ready to be used by product, sales and leadership.

Pricing strategy projects can be preceded by a Discovery Workshop when direction or scope first needs to be clarified.

What it is
The Discovery Workshop is a short, structured engagement delivered through a series of workshops designed to clarify your current pricing and packaging situation and define possible directions forward.

It is not about setting new prices or designing final packages. Instead, it creates alignment across leadership and commercial teams and establishes a clear basis for decision-making.

What we explore
Depending on your situation, Discovery may focus on:

• Where customer value is actually created across segments, roles and use cases

• How pricing could scale with customer success (e.g. seats, usage, portfolio, API, hybrid models)

• The roles and boundaries of current or future offers

• When enterprise-type deals should apply and how they can be structured rather than handled ad hoc

The Discovery Workshop typically consists of two workshops, tailored in scope and depth to your situation, data availability and decision needs.

What you get
After Discovery, you will have:

• A shared, fact-based view of your current situation

• 1-3 clear directions worth exploring further

• Clarified risks, constraints and decision points

• A concrete proposal for next steps, or a well-grounded decision to wait

The output can be used whether you continue on your own or engage support in a next phase.

Create your pricing strategy for increased growth and profitability in just 6 weeks.

The Pricing to Win program guides you step by step through the process of developing a pricing strategy tailored to your business.

No prior pricing experience is required. The program is designed to build both understanding and confidence, combining clear explanations with practical examples that show how to apply each step in practice.

You will receive proven models, tools and templates to help you move efficiently towards a pricing strategy that is ready to implement.

Program modules

• Introduction to pricing

• Module 1 – Set the goal and pave the way

• Module 2 – Identify your opportunities

• Module 3 – Design your winning pricing strategy

• Module 4 – Make your pricing strategy successful

We design workshops and training sessions to build pricing understanding, alignment and capability across teams.

Sessions range from executive-level inspiration to hands-on working workshops for product, sales and customer support, and can be tailored to specific challenges or phases in your pricing journey. Formats are available both digitally and in person.

Contact us to discuss goals, scope and format.

We act as a trusted sparring partner to executives facing complex pricing decisions.

Our advisory and coaching services provide ongoing, personalized support to CEOs and newly appointed CROs or CPOs - helping navigate trade-offs, decisions and organizational challenges related to pricing.

Contact us to discuss your situation and support needs.