PRICING TO WIN
Price with confidence.
Charge what you’re worth.
This isn’t just another course, it’s our signature pricing program designed to make your business more profitable. Step by step, with our support, you’ll package your services, build offers that attract the right clients and set prices that reflect your true value. By the end, you’ll have:
✨A pricing model that your customers love
✨The confidence to charge what you’re worth
✨The freedom to grow your business on your terms
I'M READY TO JOIN
This program is perfect for you if:
✅ You're a coach or consultant and love helping others but feel your prices don’t reflect the value you deliver
✅ You’re done undercharging and guessing your prices and know deep down you could be earning more
✅ You want to meet the varying needs of customers, without leaving money on the table
✅ You’re ready to increase your income and grow your business
Does this sound like you? Then you’re in exactly the right place!
After this program you will:
🚀 Have clear, confident pricing that reflects your true value
🚀 Have irresistible, well-structured packages that are easy to sell and even easier for clients to say yes to
🚀 Attract committed, investment-ready clients who truly value your work and are excited to invest in it
🚀 Speak about your offers and prices with confidence – and actually enjoy it
This isn’t wishful thinking – it’s the tangible result of following a proven step-by-step process
Imagine this...
✨Your business bringing in more money – without you working more hours
✨Dream clients reaching out because they see your value and can’t wait to work with you
✨Enjoying more freedom to focus on what you love, knowing your pricing is working for you.
✨Becoming even more profitable over time, by confidently applying your new skills over and over.
This is what’s possible when you finally get pricing right, and it’s closer than you think.
Will this work for me?
We are sure it will. We use a proven method specifically adapted for coaches and consultants. We’ll guide you through the process, and if you show up and do the work, by the end of the program you’ll have created your pricing models, packages, and client-ready offers that help you reach your financial goals.
"The expertise and structured approach Lotte and Sara brought have helped us take important steps more quickly"
Anders, CFO Refined Wiki
Meet the Team Behind the Program
Hi, We’re the creators of Pricing to Win - here to guide you every step of the way!
We’re Sara and Lotte – management consultants specializing in pricing strategy and business development. We’ve worked as leaders and entrepreneurs in both small and large companies.
Alongside this, we’ve spent the past 15 years coaching startups and scaleups on their growth journeys.
Through our company, Aprice Pricing Excellence, we work with clients on projects ranging from €75,000 to €200,000 – and now, we’re bringing that expertise online for the very first time with our signature pricing program.
Why we created this program
Over the years, we’ve seen so many brilliant coaches and consultants undersell themselves - not because they lack talent, but because pricing feels unclear, uncomfortable, or simply overwhelming.
We know pricing doesn’t have to be complicated or intimidating. When done right, it unlocks confidence, stability, and growth.
That’s exactly why we built Pricing to Win: to give you the tools, structure, and support to finally make pricing work for you.
Ready to create these results for yourself?
Join Pricing to Win, the program where you’ll design your pricing model and irresistible packages, and finally charge what you’re worth – with confidence.
Everything you get when you join:
✨ Full access to our program Pricing to Win
Everything you need to become more profitable without working more hours. (Regular price: €2,295)
✨ BONUS 1 – Exclusive Facebook community and support group
6 months of support and connection with like-minded entrepreneurs. (Value €350)
✨ BONUS 2 – Group Coaching Calls
Get live guidance, feedback, and accountability. (Value €690)
✨ BONUS 3 – Our smart guide The Top 3 Keys to Charging What You’re Worth
Learn the essential shifts to confidently raise your prices. (Value €195)
✨✨✨ EXTRA BONUS 1 – Three private coaching sessions with Lotte/Sara
Personalised support to accelerate your results. (Value €790)
✨✨✨ EXTRA BONUS 2 – Six extra months in the Facebook support group
Continued community, support & accountability. (Value €350)
Total value: €4,500+
"
With a structured offer and transparent service pricing, conversations are straightforward. Clients understand what they're getting and why it costs what it does.
We quickly present tailored options – meeting the customers’ needs, making their decisions easier and boosting conversions."
"
Erik Karlsson, Founder Architect Peripheral Works
Get started now:
Pricing to Win
A step-by-step program that teaches you how to master your pricing and build a more profitable business.
Our unique proven model
Our proven framework that helps you confidently set prices that reflect your true value.
Live digital sessions
Interactive online sessions where you’ll apply what you learn, ask questions, and get personal feedback.
Private Facebook community
Ongoing support from Lotte & Sara and your peers — stay connected and inspired between sessions.
Lifetime access to course content
Revisit the materials anytime. Your access never expires, continue growing at your own pace.
Our unique model
All you need to to master pricing to unlock your full profit potential - and get happier clients
Module 1
Set Your Goals & Prepare the Ground
Every great strategy starts with a strong foundation. In this first module, you’ll clarify what you truly want to achieve, shift your money mindset, and set bold goals for your business. You’ll lay the groundwork for the transformation ahead with clarity, focus, and energy.
- Define your vision and pricing goals
- Strengthen your mindset around value and money
- Get ready to take action with confidence
Module 2
Identify Your Opportunities
In this module, you’ll take a deep look at your current situation and uncover new potential for growth. You’ll analyse your market, talk to customers, and pinpoint where your biggest opportunities lie.
- Map out your current business and market position
- Discover what truly drives value for your customers
- Identify new possibilities for pricing and packaging
Module 3
Design Your New Offer and Pricing Model
Here, you’ll turn insights into action. You’ll design a value-based pricing strategy with clear packages, models, and price points that fit your goals.
- Create an attractive and profitable offer structure
- Choose the right pricing model and define your price points
- Build a strategy that maximises both customer value and profit
Modul 4
Make Your Pricing Successful
Now it’s time to bring your pricing to life. You’ll test, implement, and refine your new pricing approach so it delivers lasting results.
- Pilot and validate your new offers with real customers
- Implement your pricing plan across marketing and sales
- Build routines and metrics to keep your strategy evolving
Ex Anna ökade sin omsättning med 20%!
"Citat från Anna"
Ex Elin fick 30 ordrar på lanseringen!
"Citat från Elin"
You’re ready to charge what you’re worth. Choose your payment plan and get started today.
Oh yes, there's more!
Right now, you’ll also get these bonuses, worth over €4,500 in additional value.
Bonus #1
Namn på bonus
Text om bonus och ett värde.
Bonus #2
Namn på bonus
Text om bonus och ett värde.
Bonus #3
Namn på bonus
Text om bonus och ett värde.
Eventuellt en extra fin bonus eller bonus inom en viss tid
Namn på bonus
Text om bonusen och dess värde.
I'M READY!
Eventuellt en extra fin bonus eller bonus inom en viss tid
Namn på bonus
Text om bonusen och dess värde.
I'M READY!
Included in Pricing to Win:
Everything you need to master pricing and boost your profits
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Four in-depth modules with clear, practical lessons that guide you through every step of building your offering and pricing.
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Workbooks and templates to help you take action and implement what you learn directly in your business.
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Bi-weekly live group coaching calls where you can ask questions, share progress, and get feedback from us, Lotte & Sara.
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Real-world examples and case studies that show how other coaches and consultants have priced for success.
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Private Facebook community for continued support, accountability, and connection with like-minded entrepreneurs.
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Lifetime access to all materials, including future updates, so you can revisit and refine your pricing anytime.
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Access via any device – laptop, tablet, or phone – through our secure course platform.
Frequently asked questions
How long will I have access to the program?
What if I already have clients and set prices - will this still help me?
How much time do I need to set aside each week?
How is the program delivered?
What kind of support will I get?
Do you offer a payment plan?
Is this program suitable for me if I’m just getting started?
Fråga?
Got more questions?
Email us at [email protected] or send us a message on Facebook and we’ll get back to you as soon as possible!
Erika xxx!
"Citat från Erika."
Pernilla xxx!
"Citat från Pernilla."
Step by step, everything you need to transform your pricing - and your results.
We guide you through each stage — helping you turn knowledge into action and results that last.
30-DAY MONEY BACK GUARANTEE
Join with confidence -
your investment is protected
We want you to feel completely confident when you join Pricing to Win. If you go through the first two modules, complete the exercises, and still don’t feel the program is right for you, just let us know within 30 days, we’ll refund your investment. No hard feelings.
Nu är det dags
Att göra det du vill...
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Det här får du inne i kursen:
- Något de verkligen vill ha
- Något de verkligen vill ha
- Något de verkligen vill ha
Vi ses inne i kursen X!
/Ditt namn
Amanda xxx!
"Citat från Amanda."
Louise xxx!
"Citat från Louise."
What are you waiting for, join Pricing to Win now!
Everything you get when you join:
✨ Full access to our program Pricing to Win
Everything you need to become more profitable without working more hours. (Regular price: €2,295)
✨ BONUS 1 – Exclusive Facebook community and support group
6 months of support and connection with like-minded entrepreneurs. (Value €350)
✨ BONUS 2 – Group Coaching Calls
Get live guidance, feedback, and accountability. (Value €690)
✨ BONUS 3 – Our smart guide The Top 3 Keys to Charging What You’re Worth
Learn the essential shifts to confidently raise your prices. (Value €195)
✨✨✨ EXTRA BONUS 1 – Three private coaching sessions with Lotte/Sara
Personalised support to accelerate your results. (Value €790)
✨✨✨ EXTRA BONUS 2 – Six extra months in the Facebook support group
Continued community, support & accountability. (Value €350)
Total value: €4,500+
